Inspired by the Javanese word PITOE—meaning “seven,” and rooted in PITOElungan which symbolizes “help” — our brand was born from a desire to lend a hand.
PITOE began with a heartfelt conversation between two sisters about life, beauty, and purpose. From that moment, their combined hearts, hands, and creativity grew into a brand dedicated to preserving tradition while embracing innovation. Every stitch, print, and pattern carries a story — crafted with sincerity, passion, and a commitment to helping others through creativity.