Hearts that Create, Hands that Help.
Our Story
About Us
Hearts that Create, Hands that Help
PT. PITOE HOMEMADE INDONESIA was born from the Javanese word PITOE (seven), the root of PITOElungan—which means help. This philosophy forms the heart of our brand: to create with meaning and to help through craftsmanship.
Our story began when an elder sister shared her thoughts about beauty and life with her younger sister. From this sincere conversation, PITOE grew into a collaboration of heartfelt creativity. Two women with shared passions combined ideas, hands, and persistent effort to create something warm, meaningful, and inspiring.
Today, we preserve traditional techniques such as crochet, ecoprint, and shibori, while introducing modern design approaches to create pieces that are timeless, functional, and deeply meaningful.
We invite you to discover the story woven into every creation.
Our Vision
To be a globally recognized brand for authentic and sustainable handcrafted rattan products, proudly made in Indonesia.
Our Mission
To deliver ethically crafted, high-quality rattan products that highlight Indonesia’s cultural heritage.
To empower local artisans by providing long-term opportunities and skill development.
To continuously innovate through sustainable design and modern functionality.
To build lasting relationships with customers around the world through trust and service excellence.
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