Hearts that Create, Hands that Help.
Our Story
About Us
Hearts that Create, Hands that Help
PT. PITOE HOMEMADE INDONESIA was born from the Javanese word PITOE (seven), the root of PITOElungan—which means help. This philosophy forms the heart of our brand: to create with meaning and to help through craftsmanship.
Our story began when an elder sister shared her thoughts about beauty and life with her younger sister. From this sincere conversation, PITOE grew into a collaboration of heartfelt creativity. Two women with shared passions combined ideas, hands, and persistent effort to create something warm, meaningful, and inspiring.
Today, we preserve traditional techniques such as crochet, ecoprint, and shibori, while introducing modern design approaches to create pieces that are timeless, functional, and deeply meaningful.
We invite you to discover the story woven into every creation.
Our Vision
To be Indonesia’s leading homegrown brand that preserves tradition and creativity through sustainable, handmade crafts, enriching homes and lifestyles with authentic local artistry
Our Mission
To be a platform for learning and improving quality of life by blending modern design with traditional techniques to create timeless, functional handmade products.
Use eco-friendly, natural, and responsibly sourced materials to support a greener future.
Ensure every product reflects meticulous craftsmanship and carries the unique story of Indonesian culture.
Bring Indonesia’s handmade crafts to local and global markets, fostering appreciation for cultural heritage.
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